Websites & online shops
Web design done properly: quick to load, easy to update, found on Google. Not bolted together with a page builder and hope.
Moreton-in-Marsh · Shipston-on-Stour · Chipping Campden · Stratford-upon-Avon
Built just down the road, for the businesses that make this place work.
I build websites and online shops, get them found on Google, wire up the systems behind them, and stick around after launch.
Fixed quotes · You deal with me · Plain English
What I do
Systems that talk to each other
Your till, stock, bookings and website, all in sync. The unglamorous plumbing that saves you hours every week.
Getting found on Google
Technical SEO: speed, structure and local search. No jargon, and no monthly report full of graphs that mean nothing.
Rescue & upkeep
Agency built it then vanished? I'll take it on, fix what's broken and keep it running.
Who it’s for
Built for the businesses round here.
Holiday lets & B&Bs
Direct bookings without the agency commission.
Farm shops & food
Online orders, click and collect, stock that stays right.
Pubs & cafes
Menus people can actually find, tables they can book.
Independent shops
A proper online shop, talking to your till.
Trades & services
A site that turns “someone recommended you” into a call.
Makers & antiques
Your work online and selling, without the marketplace fees.
How it works
1
We talk
A chat about what you need. Free, no obligation, plain English.
2
You get a fixed quote
One price, written down. No surprises on the invoice.
3
I build it
You see progress as it happens, not a big reveal at the end.
4
I stick around
Launch isn't the end. Updates, fixes and advice when you need them.
Not an agency.
One developer.
I run the online side of a busy UK retailer: the shop, the stock systems behind it, and the search rankings in front of it. That’s not a side project: it’s the reason anything I build for you is shaped by actually running this stuff, not handing it over and moving on.
So when you ask “can the website talk to the till?” or “why doesn’t Google show us?”, you get a straight answer from the person who’ll do the work. No account managers, no ticket queue.
I’m based in the North Cotswolds. If you’re nearby, most things can be sorted over a coffee.
Track record
Built, and running today.
- Payment integrations
- Barclays, Worldpay and Stripe, taking real money every day.
- Retail EPOS & stock systems
- Tills, stock feeds and product data, kept in sync so the shelf and the website agree.
- Multi-storefront e-commerce
- Five storefronts run from one stack: online shops, CMS builds, product data and the SEO in front of it.
- Software of my own
- WhatCable, a Mac app with paying customers worldwide. Designed, built, sold and supported by one person. When I say I stick around after launch, this is what that looks like.
Where I work
- Moreton-in-Marsh
- Shipston-on-Stour
- Chipping Campden
- Stratford-upon-Avon
And the villages in between. Further afield works too, everything travels over the internet these days.
Get in touch
Got something broken, slow, or still stuck in a spreadsheet?
hello@darrylmorley.co.ukOr call 01608 610250. If I’m heads-down, I’ll ring you back.