01
A shop that is awkward to buy from
Improve product pages, navigation, mobile layouts and checkout journeys so customers can find what they need and place an order.
Independent retail & ecommerce developer
Make your shop
easier to run.
I build and improve online shops, connect retail systems and help you spend less time moving information between them.
Based in the North Cotswolds. Working with businesses across the UK.
Practical improvements
Where is the work getting stuck?
02
Stock that needs checking twice
Review how your till, stock system and website exchange information. Find gaps, improve the connection and make failures easier to spot.
03
Product information entered again and again
Bring supplier information into a repeatable process for checking and updating your catalogue, with people in control of what gets published.
04
Work held together by spreadsheets
Build a focused internal tool for the process your current software does not handle, such as reviewing updates or tracking jobs that need attention.
Commercial experience
Built on work that already carries real responsibility.
My work spans live retail systems and independent software products. I run ecommerce across five storefronts for a UK retailer, covering payments, stock, product data, integrations and search performance.
Through Bitmoor Ltd, I also build and support software products used by customers around the world. Both involve live systems, paying customers and support that continues after launch.
Built, maintained and taking orders every day.
- 5
- Live ecommerce storefronts running from one operational stack.
- Payments
- Barclays, Worldpay and Stripe processing real transactions.
- Stock
- EPOS, product data and online availability kept in step.
A Bitmoor product
WhatCable
A Mac app with paying customers worldwide, designed, built, sold and supported through Bitmoor. From the product and website to payments and customer support, it is work I remain responsible for after launch.
Featured in The Verge · ZDNET · 9to5Mac
See WhatCableWays to work together
Start with the work
that will make a difference.
You can bring one problem or a longer list. We will agree the most useful starting point before committing to a project.
Understand the problem
A focused review
A paid review of your shop and the systems around it. Start with the issue costing you time, then decide what is worth changing.
- An agreed area to investigate
- A practical list of findings and priorities
- A separate quote for implementation
Make a useful change
A defined project
Improve a storefront, connect an existing system or replace a repetitive manual task. The work starts with a clear scope and an agreed price.
- Clear deliverables and boundaries
- Progress you can see as the work develops
- Testing and a planned handover
Keep it working
Ongoing retail care
Regular maintenance, integration checks and a manageable plan for improvements, with the scope and response arrangements agreed together.
- Scheduled maintenance and checks
- A prioritised list of improvements
- Defined support hours and responsibilities
How it works
A clear next step at every stage.
1
Show me the problem
An initial conversation about what happens today, the systems involved and what you need to change.
2
Agree the scope
A paid review where investigation is needed, or a fixed project quote where the work is already clear.
3
Build and check
Review progress together, test the agreed work and plan its introduction around the business.
4
Keep improving
A clear handover and the option of ongoing care, with the work and availability agreed in advance.
Your developer,
from the first conversation.
I’m Darryl, based in the North Cotswolds. I run ecommerce for a UK retailer and build independent software through Bitmoor Ltd. I bring that experience of live systems and paying customers to the projects I take on.
You work directly with me. I will explain the options, agree a realistic scope and be clear about availability before the work starts.
I work with businesses across the UK. If you are nearby, we can also meet in person.
Websites and local search
Make it easier for local customers to find you.
I can improve the website and your Google Business Profile so search engines, Google Maps and potential customers get a clear picture of what you do and where you work.
Ask about local searchGive every page a clear purpose.
Page titles and descriptions, useful headings, service and location content, mobile performance, structured data, a sitemap and Google Search Console.
Put the right details into Search and Maps.
New profile setup or a review of what is already there, covering categories, services, service areas, opening hours, contact details, photos and review links.
Clear, practical improvements without vague promises about instant rankings.
Where I work
- Moreton-in-Marsh
- Shipston-on-Stour
- Chipping Campden
- Stratford-upon-Avon
And the villages in between. Further afield works too, everything travels over the internet these days.
Get in touch
What would make your shop
easier to run?
Tell me about your business, the systems you use and the problem you want to solve. I’ll reply myself to discuss fit, availability and a useful next step.
Prefer email or phone?
hello@darrylmorley.co.ukOr call 01608 610250. If I miss your call, I’ll ring you back.